The company plans to enter the multi-passenger segment with its all-new Ertiga, while a compact version of its highly-popular Dzire would hit the market next month. The Ertigawill be powered by the K14 (1.4-litre) engine and will also have a 1.3 litre multijet diesel variant. It aims to regain 50% market share by 2015 even though it fears a massive dip in production this year.
The company is hopeful to regain it’s lost share in markets by launching these new vehicles. It will be quite tough to regain it’s lost share in markets as it is a highly competitive industry and everyday new models are being launched that in a way replace earlier models.
The carmaker had something for the mini-SUV segment as well: it unveiled a new concept of a mini-SUV called XA Alpha, targeting the younger Indian with this lifestyle vehicle. Maruti’s poor run continues as sales declined 17% to 7,73,361 cars till December this fiscal, partly because of the three-month long strike at its Manesar plant. The company attributed the decline in sales to changing macro economic conditions.
Maruti also plans to upgrade its largest selling small car Alto, which was launched in 1999, and continues to rule the roads even today. Alto is the largest selling car in the world, and the all-new model is likely to boost its fortunes in the small car segment. Besides, the company intends to roll out a brandnew entry level 800 that would go on to replace its oldest selling car, the M800.